Scotland based.

Working worldwide.

Hi, I’m John Sunart.

I love transforming complex challenges into actionable strategies; thankfully, I’m pretty good at it. I have a background in service design and working with businesses to realise complex services and ideas. I specialise in guiding teams and senior leadership to co-create strategic visions that are both inspiring and practical, then turn them into real strategies. Ones that are action-based and can make the difference they want to see in their businesses.

Over the last fifteen years, I’ve worked in organisations, agencies, and for myself. I have developed my craft by working with industry giants such as Sony, PlayStation, and Google, as well as start-ups fresh from the drawing board. This depth of experience equips me with the skills to diagnose organizational challenges, shape innovative ideas into scalable business propositions, and lead impactful projects from inception to execution.

I place a (potentially unhealthily) huge amount of my personal value on my work, but I do exist in the world beyond. I am an avid outdoorsman, a sci-fi enthusiast, a developing woodworker, and an aspiring poet. 

I’m part of the Group Of Humans

A global collective of top designers, strategists, and innovators focused on impactful, sustainable design.

Clients

NatWest
Service and product strategy

Glenmorangie
Employee experience

SIE PlayStation
Product and innovation strategy

Google
Product and process design

Facebook (Meta)
Service design

HM Revenue & Customs
User research

Travix
Proposition development

MasterCard
Proposition development

Liberty Global
Design Management

Employers

WongDoody
Service Designer

Nile
Lead Service Designer

Foolproof
Principal Service Designer

MOHARA
Design Director

rehab
Lead Service Designer

The Unit
Senior Designer

Great Fridays
Design Strategy Consultant

Institute of Design Innovation
Innovation Designer

John Sunart is one of the best strategic facilitators I’ve worked with… give him a call when you need to unstick something in your business or need to know what direction to head in.

Former director