Nobody cares. But you can make them.
As a designer I speak well, and I draw well. But I’ve always wanted to learn to write better copy. Here are the top tips and principles I was taught at a “writing for business” masterclass. By applying them to your copy you’ll quickly change your writing, and start to make your audience care.
Being able to communicate complex ideas in a simple, persuasive way is essential for my job. I usually do it verbally. Speaking is really important to me, it’s when I do my best thinking. I’ll often iterate and evolve an idea multiple times in the course of a single conversation.
To me writing feels constrained and fixed. When it’s on paper there is no going back. That’s not about deniability, rather about flexibility. To write is to fix ideas in place. To speak is to let them breathe.