Creating consensus in Direct Marketing
A well known international multi-level direct marketing company engaged EPAM to redesign their website, including business tolls and dashboards, from the ground up. This is an ongoing, long term project which includes strategy, UX, UI and Visual Design, BA roles, a migration of the company's existing platform to Hybris and a complete build.
The Best Bit
In our initial research we quickly we realise the different regions perceived they had greater differences than were actually real. This caused plenty of unnecessary tension. We began to unravel these misconceptions by mapping policies as international groups, and mediating the conversations (some heated) as they ran their course.
My key challenge was the design and delivery of a two day workshop to align key stakeholders from the three regions involved in the project; Russia, India and Europe. The regions had significant differences, both in the way their product was marketed and delivered and in the organisational mechanisms which enabled them. Many of the individuals were expected to be defensive and hostile to the project, as it could be seen as a threat to the autonomy of the regions. The workshop was the first real contact point for these individuals with the project.
I designed the workshop and worked with our senior visual designer and a head of design to develop the materials needed to deliver the conversation effectively and efficiently whilst capturing the value we needed as a design team to move forwards.
As lead facilitator I lead a challenging workshop in Munich over a two day period, working with my co-facilitators to manage what was a tense and difficult discussion. On our return to the UK I worked with the team who would remain on the project to distill and capture the value created.